Kulae Mission Statement
Kulae's mission is to provide eco-friendly yoga products in order to create a collaborative and inclusive community inspiring a healthy lifestyle. We believe that karma is real and wish to build a more positive world where yoga can truly be for everyone without taxing our planet. Kulae subscribes to the tenets of kula (community), yoga (to unite), and karma (the net balance of a person’s actions) and sees these elements as the path to a more peaceful, caring, healthy world. We warmly invite you to join Kulae in uniting our collective communities in real, good karma with the beautiful and constructive practice of yoga!
What it means: the name Kulae was derived from the Sanskrit word kula, which means “community.” Adding the letter "e" to the end of a word in Sanskrit pluralizes it like the letter "s" often does in English – essentially, we turned “community” into “communities.” We chose the name “Kulae” with our mission and mantra in mind: we want to help bring communities together through yoga and good karma, helping to maintain healthy people on a healthy planet.
Our mantra and logo
We believe that Karma’s Real. But what do we mean by that? Karma gets a lot of bad press these days, being equated with revenge and comeuppance and other negative mindsets and intents. But when we talk about karma, we’re referring to its original Vedic context: the sum of a person’s actions. We believe that it is important to extend compassion, understanding, and good will to the planet and all of its inhabitants, wherever we are and regardless of the situation – and this includes to ourselves! This is the essence of creating and spreading good karma, and is a habit the Kulae Crew strives to practice every single day.
Our logo contains a mix of cultural influences, a mélange of symbolism that comes together to represent our brand and everything we aim to stand for. The blue and green are the colors associated with our planet, and its circular shape represents community, continuity, and dedication. But most importantly, the Kulae logo can mean whatever you want it to mean! It is open to your interpretation, so you can reflect your own values and good karma onto our design.