Kulae Mission Statement
Kulae's mission is to provide eco-friendly yoga products in order to create a collaborative and inclusive community inspiring a healthy lifestyle. We believe that karma is real and wish to build a more positive world where yoga can truly be for everyone without taxing our planet. Kulae subscribes to the tenets of kula (community), yoga (to unite), and karma (the net balance of a person’s actions) and sees these elements as the path to a more peaceful, caring, healthy world. We warmly invite you to join Kulae in uniting our collective communities in real, good karma with the beautiful and constructive practice of yoga!
What it means: the name Kulae was derived from the Sanskrit word kula, which means “community.” Adding the letter "e" to the end of a word in Sanskrit pluralizes it like the letter "s" often does in English – essentially, we turned “community” into “communities.” We chose the name “Kulae” with our mission and mantra in mind: we want to help bring communities together through yoga and good karma, helping to maintain healthy people on a healthy planet.
Our mantra and logo
We believe that Karma’s Real. But what do we mean by that? Karma gets a lot of bad press these days, being equated with revenge and comeuppance and other negative mindsets and intents. But when we talk about karma, we’re referring to its original Vedic context: the sum of a person’s actions. We believe that it is important to extend compassion, understanding, and good will to the planet and all of its inhabitants, wherever we are and regardless of the situation – and this includes to ourselves! This is the essence of creating and spreading good karma, and is a habit the Kulae Crew strives to practice every single day.
Our logo contains a mix of cultural influences, a mélange of symbolism that comes together to represent our brand and everything we aim to stand for. The blue and green are the colors associated with our planet, and its circular shape represents community, continuity, and dedication. But most importantly, the Kulae logo can mean whatever you want it to mean! It is open to your interpretation, so you can reflect your own values and good karma onto our design.
I shopped around for days until I ran into the tpECOmat plus. The vibrant color was what caught my eye but it was the soft yet durable feeling of the material that won me over. I've had my mat for a little over 6 months now and it's still as amazing as the day I bought it. Very durable, easy to clean, and don't even get me started on the comfort. I have a bad knee but the mat is so spongy and cushioned that I do not feel the hard floor underneath at all. The back side is slip resistant which really comes in handy when things get sweaty, you don't want the corners rolling up. Love this mat and all it has to offer, a solid buy that will last, I strongly recommend it to everyone. - Cassandra Serna
I've had one for over an year now, still looks as good as new. Very comfy to practice asanas on,just a damp wipe is enough to clean, tucks away well for storage! - abby